Call tracking for auto dealers and repair shops

Sales, service, and parts all share one phone line, and the busiest desk loses calls first. CallRing AI splits them automatically and shows which campaigns bring in buyers and bookings.

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Where dealerships and repair shops lose calls

One phone line, three departments

Sales, service and parts all ring the same number. Whoever answers has to work out where the call belongs, and callers who land with the wrong person are transferred, put on hold, or hang up.

The busiest desk loses calls first

On a Saturday the service desk is checking in customers while the sales floor is with buyers. New calls ring out, and a shopper who reaches voicemail often calls the next dealer on the list.

Ad spend with no phone-call proof

You pay for search ads, listing sites, and social campaigns, but the call that results looks the same as any other call. Without source data it is hard to know which spend sells vehicles and which only generates clicks.

After-hours calls disappear

Shoppers browse inventory in the evening and call about a specific vehicle. If the lot is closed and nobody captures the call, the lead is gone by morning.

Nobody remembers what was promised

A customer says the advisor quoted one price and the advisor remembers another. Without a record of the call, you are left guessing, and coaching the team is mostly anecdote.

How CallRing AI helps dealers and repair shops

A call menu that separates sales, service and parts

Build a short menu in the visual flow builder so callers press 1 for sales, 2 for service, or 3 for parts. Each choice rings the right team, with Multi-Ringing or Round Robin so the first free person picks up.

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Business-hours schedules and after-hours capture

Use the Schedule block to send calls to live staff during open hours and to a greeting plus transcribed voicemail afterward. Someone reads the transcripts when the doors open, instead of replaying messages.

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A tracking number for every campaign and listing site

Give each ad campaign, listing site and landing page its own number, or use Dynamic Number Insertion on paid plans so website visitors see a number tied to how they arrived. Every call is credited to its source.

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Campaign reporting tied to calls

Attach calls to campaigns to see which ads produce calls, and which of those calls become deals. Connect Google Analytics so call activity sits next to your web reporting.

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A written record of every conversation

Recordings, AI transcripts and AI call summaries mean you can check what was said, coach advisors with real calls, and settle disputes about quotes and appointment times.

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Example call flow for a dealership

This is an illustrative flow built from the standard blocks. Adjust the prompts, numbers and hours to your own store.

  1. Greeting: "Thanks for calling. This call may be recorded for quality purposes."

  2. Schedule: open hours continue to the menu; after hours go to the after-hours path.

  3. Call Tree: press 1 for sales, 2 for service, 3 for parts.

  4. Sales path: Round Robin across the sales team, with a Whisper note such as "Sales call from the used-inventory page".

  5. Service path: Multi-Ringing across service advisors, so the first advisor free takes the call.

  6. No answer: Voicemail with transcription, then the call is logged with its source for follow-up.

Build it yourself in the AI call flow builder.

Live in three steps

  1. Get a tracking number

    Pick a local or toll-free number, or bring the one you already use.

  2. Build your call flow

    Greeting, business hours, menu, and routing, in the no-code flow builder.

  3. See every call

    Source, recording, transcript, AI summary, and CallScore on every call.

Recording and privacy notes for dealerships

Call recording rules differ by state. Some states require the consent of everyone on the call, so many businesses play a short notice at the start of every call. CallRing AI lets you add a recording notice to your greeting and records calls with an automatic spoken disclaimer when you turn recording on.

Calls with customers can include names, phone numbers and details about financing or trade-ins. Use roles and workspaces to limit who can listen to recordings and read transcripts, and turn on two-factor authentication for every user.

This is general information, not legal advice. Check your state and industry requirements with your own advisor.

See our privacy policy for how CallRing AI handles data.

Frequently asked questions

Can I send sales and service calls to different people?

Yes. A call menu in the flow builder lets callers choose sales, service or parts, and each option can ring a different person, group or rotation.

Can I see which ads and listing sites generate calls?

Yes. Assign a tracking number to each campaign, listing site or landing page, or use Dynamic Number Insertion on paid plans, and every call is attributed to its source.

What happens to calls after the dealership closes?

A Schedule block can send after-hours callers to a greeting and voicemail. Messages are transcribed, so your team can read them first thing in the morning.

Can I record service and sales calls?

Yes. Call recording is available with an automatic spoken disclaimer. Recording laws vary by state, so confirm your requirements with your own advisor.

Can I use CallRing AI across multiple locations?

Yes. Workspaces let you give each rooftop or shop its own numbers, team members and reporting, with permissions set per workspace.

Does it connect to my other tools?

CallRing AI integrates with HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, Zapier and custom webhooks, and has a published API.

Stop losing calls to the next business on the list

Answer, route, and track every call your dealership or repair shop gets. Join the waitlist for free early access.

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