Head-to-head
CallRing AI vs CallTrackingMetrics
An honest look at two call tracking platforms: who each one suits, how the features line up, and what to check before you switch.
Related: AI inbound call tracking · best call tracking software compared · call tracking software
The short version
Two different takes on call tracking
CallTrackingMetrics, now branded CTM, describes itself as conversation analytics software for sales and marketing. Its official site lists call tracking with tracking numbers and dynamic number insertion, call recordings and transcriptions, AI conversation intelligence, lead routing, a softphone, voice agents, agency sub-accounts, and native integrations such as Google Ads, Google Analytics, HubSpot, and Salesforce.
That breadth makes CTM a broad communications and contact-center style platform for marketing and sales teams.
CallRing AI is call tracking and lead intelligence software for small businesses, marketing agencies and PPC managers. It connects each call to the marketing that drove it, the conversation that happened, and the contact, deal and revenue that followed. CallRing AI is in pre-launch, so you can join the waitlist for early access rather than sign up today. Where CallTrackingMetrics is the better fit, we say so below.
Looking for the overview instead? See our CallTrackingMetrics alternative page.
Honest fit
Who is each tool best for?
Best for: CallRing AI
- Small businesses, agencies and PPC managers who want to see which campaigns make the phone ring
- Teams that want every call linked to a contact, a deal and revenue
- Agencies and multi-location businesses that need a separate workspace per client, team or branch
Best for: CallTrackingMetrics
- Marketing and sales teams that want broad conversation analytics in one platform
- Teams that want a softphone and voice agents alongside call tracking
- Agencies that want sub-accounts for clients
Side by side
CallRing AI vs CallTrackingMetrics: features
Based on each provider’s published information.
| Feature | CallRing AI | CallTrackingMetrics |
|---|---|---|
| Call tracking | Yes. Inbound call tracking | Yes. Inbound call tracking |
| Dynamic Number Insertion (DNI) | Yes. DNI number pools on paid plans | Yes. Yes |
| Marketing attribution | Yes. Google Ads, Facebook, organic, referral and more | Yes. Calls, chats, forms and texts to ads |
| Call recording | Yes. Yes | Yes. Yes |
| AI transcription | Yes. Available on every plan | Yes. Yes |
| AI call summaries | Yes. Available on every plan |
Verify with the providerAI tools such as AskAI are listed |
| Call intelligence | Yes. CallScore ranks calls by quality and intent | Yes. Conversation intelligence and call scoring |
| Lead management | Yes. Every call linked to a contact record | Yes. Lead routing and pipeline tools |
| Contacts | Yes. Yes |
Verify with the provider |
| Deals | Yes. Deal value with open, won or lost status |
Verify with the provider |
| Campaign tracking | Yes. Spend, calls and ROI per campaign | Yes. Yes |
| Revenue attribution | Yes. Calls connected to deal values |
Verify with the provider |
| Multiple workspaces | Yes. Per team, client, branch or location |
Verify with the providerAgency sub-accounts are listed |
| Team permissions | Yes. Set per workspace and member |
Verify with the provider |
| Integrations | Yes. HubSpot, GA4, GTM, Google Sheets, Slack, Zapier, webhooks | Yes. Google Ads, Google Analytics, HubSpot, Salesforce |
| API | Yes. API with published developer docs | Yes. Developer resources published |
CallTrackingMetrics details are based on its official website (ctm.com (formerly calltrackingmetrics.com)), checked September 2026. "Verify with the provider" means we could not confirm the feature on those pages — it may still be available. Features and plans change; check with CallTrackingMetrics for current details.
Pricing
CallRing AI vs CallTrackingMetrics: pricing
| CallRing AI plan | Monthly | Billed yearly |
|---|---|---|
| Free | $0 | $0 |
| Starter | $29/mo | $19/mo |
| Growth | $59/mo | $49/mo |
| Scale | $99/mo | $89/mo |
Yearly billing takes $10/mo off each paid plan. See the full plan details.
CallTrackingMetrics pricing
We do not quote CallTrackingMetrics’s prices here because plans, limits and add-ons change. Check its current plans directly, and compare what each plan includes (users, numbers, minutes, AI features and integrations), not just the headline price.
View CallTrackingMetrics’s pricingWhy teams look at CallRing AI
Reasons teams switch to CallRing AI
These are the strengths of CallRing AI, not criticisms of CallTrackingMetrics. If they match your priorities, it is worth a closer look.
Calls tied to revenue
Link each call to a contact and a deal with a value and an open, won or lost status, so you can see which sources produce revenue.
AI on every plan
AI call transcripts and summaries are available on every CallRing AI plan, including Free.
A workspace per client or location
Give each team, client, branch or location its own numbers, members and reporting, with permissions set per workspace.
Call routing in the same tool
Build the path each call takes with the visual call flow builder, from greetings and menus to ring groups and voicemail.
A simple, published price list
CallRing AI plans start at $0 and are listed on the pricing page, so you can compare before you commit.
See the full list of CallRing AI features or the visual call flow builder.
Getting started
Moving from CallTrackingMetrics to CallRing AI
Setup is self-service and done by you. Nothing is migrated automatically.
- 1
Create your CallRing AI workspace
Join the waitlist, then at launch start on the Free plan and add workspaces for each team, client, or location.
- 2
Configure tracking numbers
Get new local or toll-free numbers, or buy in bulk on paid plans.
- 3
Set up tracking sources and campaigns
Define the sources and campaigns you want each call credited to.
- 4
Configure DNI where required
Attach numbers to a DNI pool so website visitors see source-specific numbers.
- 5
Connect integrations
Link HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, Zapier, or webhooks.
- 6
Set up contacts and deals
Add the contacts and deals you want calls connected to.
- 7
Start tracking calls
Point your numbers and campaigns at CallRing AI and calls begin logging.
- 8
Analyse attribution and call intelligence
Review sources, transcripts, summaries, and deal outcomes.
FAQ
CallRing AI vs CallTrackingMetrics: frequently asked questions
What is the difference between CallRing AI and CallTrackingMetrics?
Both are call tracking platforms. CallTrackingMetrics (CTM) describes itself differently from CallRing AI, so the right choice depends on your workflow. CallRing AI is built around connecting each call to its marketing source, a transcript and AI summary, and the contact, deal and revenue that follow, across workspaces for each team, client or location.
Does CallRing AI do everything CallTrackingMetrics does?
No. The two products have different scope. See the "best for" section above and the feature table, and confirm anything that matters to you with CallTrackingMetrics directly. Rows marked "Verify with the provider" could not be confirmed on its official pages.
How does CallRing AI pricing compare to CallTrackingMetrics?
CallRing AI plans start at $0 and are listed on the pricing page. We do not quote CallTrackingMetrics's prices because they change, so check its current plans and compare what each plan includes, not just the headline price.
Can I move from CallTrackingMetrics to CallRing AI?
Yes. Setup is self-service: create a workspace, add tracking numbers, define your sources and campaigns, connect your integrations and point your numbers at CallRing AI. Nothing is migrated automatically, so keep your existing setup running until the new one is tracking calls.
What is a good alternative to CallTrackingMetrics?
The right alternative depends on what you need from call tracking. CallTrackingMetrics (CTM) offers a broad set of conversation analytics and contact-center tools. If you want call tracking, DNI, and attribution combined with AI transcripts and summaries, contacts, deals, and revenue in one workflow, CallRing AI is one option worth evaluating alongside others.
Does CallRing AI support call tracking and attribution?
Yes. CallRing AI tracks inbound calls, and attributes each call to its marketing source, such as Google Ads, Facebook, organic search, or a referral, as well as to the campaign behind it.
Does CallRing AI support Dynamic Number Insertion?
Yes. On paid plans, CallRing AI can attach numbers bought in bulk to a DNI number pool, so each website visitor sees a tracking number tied to how they arrived, and their call is connected to that source.
Can CallRing AI connect calls to leads and deals?
Yes. Every call can be linked to a contact record, and contacts can be connected to deals with a value and an open, won, or lost status. That lets you see which calls and marketing sources turn into revenue.
Does CallRing AI support multiple workspaces and team permissions?
Yes. Workspaces give each team, client, branch, or location its own numbers, members, and reporting, and permissions are set per workspace and member.
Does CallRing AI provide an API?
Yes. CallRing AI has an API with published developer documentation, plus custom webhooks and integrations with HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, and Zapier.
Ready to see what your calls are really telling you?
Track the source. Understand the conversation. Connect the lead to revenue.
CallTrackingMetrics (CTM) is a trademark of its respective owner. CallRing AI is not affiliated with, endorsed by, or sponsored by CallTrackingMetrics.