Every Ring Matters.
The CallTrackingMetrics Alternative for Call Tracking & Lead Intelligence
CallRing AI is call tracking and lead intelligence software. It tracks every call to its marketing source, turns each conversation into a transcript and AI summary, and connects the caller to contacts, deals, and revenue in one workflow.
Free to join · Free forever plan at launch · See pricing
Related: AI inbound call tracking · best call tracking software compared · how call tracking works
Overview
What is CallTrackingMetrics (CTM)?
CallTrackingMetrics, now branded CTM, describes itself as conversation analytics software for sales and marketing. Its official site lists call tracking with tracking numbers and dynamic number insertion, call recordings and transcriptions, AI conversation intelligence, lead routing, a softphone, voice agents, agency sub-accounts, and native integrations such as Google Ads, Google Analytics, HubSpot, and Salesforce.
That breadth makes CTM a broad communications and contact-center style platform for marketing and sales teams.
Why teams look for CallTrackingMetrics alternatives
Teams usually compare alternatives when they want a different balance of scope and focus. If you want a platform centred on the path from marketing source to call, conversation, contact, deal, and revenue — organised into workspaces for teams, clients, or locations — it is worth evaluating one built around that workflow.
Where CallRing AI fits
CallRing AI is call tracking and lead intelligence software. It connects each call to the marketing that drove it, the conversation that happened, and the contact, deal, and revenue that followed. Marketing teams, agencies, lead-generation businesses, sales teams, and multi-location businesses use it to see which activity produces real business results.
Side by side
CallRing AI vs CallTrackingMetrics
A feature-by-feature look based on each provider's published information.
| Feature | CallRing AI | CallTrackingMetrics |
|---|---|---|
| Call tracking | Yes. Inbound call tracking | Yes. Inbound call tracking |
| Dynamic Number Insertion (DNI) | Yes. DNI number pools on paid plans | Yes. Yes |
| Marketing attribution | Yes. Google Ads, Facebook, organic, referral and more | Yes. Calls, chats, forms and texts to ads |
| Call recording | Yes. Yes | Yes. Yes |
| AI transcription | Yes. Available on every plan | Yes. Yes |
| AI call summaries | Yes. Available on every plan |
Verify with the providerAI tools such as AskAI are listed |
| Call intelligence | Yes. CallScore ranks calls by quality and intent | Yes. Conversation intelligence and call scoring |
| Lead management | Yes. Every call linked to a contact record | Yes. Lead routing and pipeline tools |
| Contacts | Yes. Yes |
Verify with the provider |
| Deals | Yes. Deal value with open, won or lost status |
Verify with the provider |
| Campaign tracking | Yes. Spend, calls and ROI per campaign | Yes. Yes |
| Revenue attribution | Yes. Calls connected to deal values |
Verify with the provider |
| Multiple workspaces | Yes. Per team, client, branch or location |
Verify with the providerAgency sub-accounts are listed |
| Team permissions | Yes. Set per workspace and member |
Verify with the provider |
| Integrations | Yes. HubSpot, GA4, GTM, Google Sheets, Slack, Zapier, webhooks | Yes. Google Ads, Google Analytics, HubSpot, Salesforce |
| API | Yes. API with published developer docs | Yes. Developer resources published |
CallTrackingMetrics details are based on its official website (ctm.com (formerly calltrackingmetrics.com)), checked September 2026. "Verify with the provider" means we could not confirm the feature on those pages — it may still be available. Features and plans change; check with CallTrackingMetrics for current details.
Honest fit
Who is each tool best for?
The right choice depends on your workflow. CallTrackingMetrics is a strong fit for some teams, and CallRing AI for others.
Best for: CallRing AI
- Small businesses, agencies and PPC managers who want to see which campaigns make the phone ring
- Teams that want every call linked to a contact, a deal and revenue
- Agencies and multi-location businesses that need a separate workspace per client, team or branch
Best for: CallTrackingMetrics
- Marketing and sales teams that want broad conversation analytics in one platform
- Teams that want a softphone and voice agents alongside call tracking
- Agencies that want sub-accounts for clients
Want a closer look? Read the full CallRing AI vs CallTrackingMetrics comparison.
Pricing
CallRing AI vs CallTrackingMetrics pricing
| CallRing AI plan | Monthly | Billed yearly |
|---|---|---|
| Free | $0 | $0 |
| Starter | $29/mo | $19/mo |
| Growth | $59/mo | $49/mo |
| Scale | $99/mo | $89/mo |
Yearly billing takes $10/mo off each paid plan. See the full plan details.
CallTrackingMetrics pricing
We do not quote CallTrackingMetrics’s prices here because plans, limits and add-ons change. Check its current plans directly, and compare what each plan includes (users, numbers, minutes, AI features and integrations), not just the headline price.
View CallTrackingMetrics’s pricingHow it works
Why consider CallRing AI?
CallRing AI is designed to connect call activity with the wider customer journey, instead of treating a phone call as an isolated event. Every call carries its source into the conversation, the contact, the deal, and the revenue it produces.
- 01
Marketing source
Google Ads, Facebook, organic, referral
- 02
Phone call
A prospect picks up the phone
- 03
Call tracking
Tracking number and DNI log the call
- 04
Attribution
Source, campaign and page credited
- 05
Call intelligence
Recording, transcript, AI summary
- 06
Contact / lead
Caller saved to a contact record
- 07
Deal
Opportunity with a value and status
- 08
Revenue
Won deals tied back to the source
Platform
CallRing AI features
Everything you need to go from a ringing phone to a clear view of revenue. See all CallRing AI features.
Dynamic Number Insertion
Show unique tracking numbers to website visitors and connect each call with its marketing source.
Tracking numbers and DNIMarketing attribution
See whether calls came from Google Ads, Facebook Ads, organic traffic, referrals, landing pages, or other sources.
Campaign attributionCall intelligence
Use recordings, AI transcription, AI summaries, and CallScore to understand every conversation.
AI call insightsLead and contact management
Connect call activity with contacts, leads, and customer records so nothing lives in a spreadsheet.
Contact managementDeals and revenue
Connect customer interactions to deals with a value and status to see real business outcomes.
Deal trackingWorkspaces
Manage multiple teams, clients, branches, or locations from one platform, with permissions per workspace.
Team workspacesIntegrations and API
Connect HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, Zapier, webhooks, and the API.
All integrationsUse cases
Who is CallRing AI for?
Any business where phone calls turn into leads, deals, and revenue.
Marketing teams
Prove which campaigns and channels make the phone ring.
Agencies
Give each client a workspace and show the calls their campaigns produced.
Lead-generation businesses
Track every lead by source and follow it through to a deal.
Sales teams
Work leads with the transcript, summary, and history in front of them.
Multi-location businesses
Separate numbers, teams, and reporting per branch or location.
Businesses running paid ads
See the calls behind Google Ads and Facebook Ads spend, not just the clicks.
Teams that need call attribution
Credit every call to its source, campaign, and landing page.
Revenue-focused teams
Connect calls to leads, deals, and revenue in one place.
Is it a fit?
When CallRing AI may be a good CallTrackingMetrics alternative
CallRing AI may be worth evaluating if your workflow requires:
- Call tracking and marketing attribution in one workflow
- Tracking by marketing source, campaign, and landing page, including DNI
- Call intelligence: recordings, AI transcripts, AI summaries, and CallScore
- Lead and contact management linked to every call
- Deals and revenue connected back to the calls that started them
- Multiple workspaces for teams, clients, branches, or locations
- Team permissions set per workspace and member
- Integrations and API access for your wider stack
Developers can review the CallRing AI API documentation before committing.
Getting started
Moving to CallRing AI
A typical setup, step by step. Setup is self-service and done by you — nothing is migrated automatically.
- 1
Create your CallRing AI workspace
Join the waitlist, then at launch start on the Free plan and add workspaces for each team, client, or location.
- 2
Configure tracking numbers
Get new local or toll-free numbers, or buy in bulk on paid plans.
- 3
Set up tracking sources and campaigns
Define the sources and campaigns you want each call credited to.
- 4
Configure DNI where required
Attach numbers to a DNI pool so website visitors see source-specific numbers.
- 5
Connect integrations
Link HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, Zapier, or webhooks.
- 6
Set up contacts and deals
Add the contacts and deals you want calls connected to.
- 7
Start tracking calls
Point your numbers and campaigns at CallRing AI and calls begin logging.
- 8
Analyse attribution and call intelligence
Review sources, transcripts, summaries, and deal outcomes.
FAQ
CallTrackingMetrics alternative: frequently asked questions
What is a good alternative to CallTrackingMetrics?
The right alternative depends on what you need from call tracking. CallTrackingMetrics (CTM) offers a broad set of conversation analytics and contact-center tools. If you want call tracking, DNI, and attribution combined with AI transcripts and summaries, contacts, deals, and revenue in one workflow, CallRing AI is one option worth evaluating alongside others.
Is CallRing AI similar to CallTrackingMetrics?
Both offer call tracking, Dynamic Number Insertion, call recording, transcription, call intelligence, integrations, and an API. CallRing AI is built around connecting calls to contacts, deals, and revenue across multiple workspaces, while CTM describes itself as broader conversation analytics software, including a softphone and voice agents.
Does CallRing AI support call tracking and attribution?
Yes. CallRing AI tracks inbound calls, and attributes each call to its marketing source, such as Google Ads, Facebook, organic search, or a referral, as well as to the campaign behind it.
Does CallRing AI support Dynamic Number Insertion?
Yes. On paid plans, CallRing AI can attach numbers bought in bulk to a DNI number pool, so each website visitor sees a tracking number tied to how they arrived, and their call is connected to that source.
Can CallRing AI connect calls to leads and deals?
Yes. Every call can be linked to a contact record, and contacts can be connected to deals with a value and an open, won, or lost status. That lets you see which calls and marketing sources turn into revenue.
Does CallRing AI support multiple workspaces and team permissions?
Yes. Workspaces give each team, client, branch, or location its own numbers, members, and reporting, and permissions are set per workspace and member.
Does CallRing AI provide an API?
Yes. CallRing AI has an API with published developer documentation, plus custom webhooks and integrations with HubSpot, Google Analytics, Google Tag Manager, Google Sheets, Slack, and Zapier.
Ready to see what your calls are really telling you?
Track the source. Understand the conversation. Connect the lead to revenue.
CallTrackingMetrics (CTM) is a trademark of its respective owner. CallRing AI is not affiliated with, endorsed by, or sponsored by CallTrackingMetrics.