Call Tracking Glossary

Call tracking terms explained in plain English: what each one means, how it works and why it matters for marketers. Start with what call tracking is, or see the whole picture in how call tracking works.

• What Is Call Tracking?

  Tracking numbers that show which marketing made the phone ring.

• What Is a Tracking Phone Number?

  A phone number that is tied to one marketing source.

• What Is Dynamic Number Insertion (DNI)?

  Swapping the number on your site by traffic source.

• What Is Call Scoring?

  Rating each call by quality and intent.

• What Is a Whisper Message?

  A private note played to the agent before the call connects.

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